Sponsorships &
Non-Traditional Media

Strategic sponsorships and immersive media activations have played a key role in amplifying brand presence across the St. Louis region. I've collaborated on high-impact partnerships with the St. Louis Blues, St. Louis Cardinals, and the City of St. Louis—leveraging these iconic affiliations to drive awareness, deepen audience engagement, and build brand equity. Beyond traditional media, my work extends into non-traditional channels including large-format wall graphics, transit and bus wraps, and experiential installations designed to convert high-traffic areas into bold brand statements.  In 2022, I co-founded and developed JOHNSTON + EICHER, a refined luxury candle brand that embodies craftsmanship, elegance, and sensory storytelling—extending my creative reach into premium product development and lifestyle branding.